Stephan Grzeskowiak, Ph.D.


Text Box: Education


Ph.D.           Marketing, Virginia Polytechnic Institute and State University, 2006


Diplom        Marketing, Banking, Westfälische Wilhelms Universität Münster, Germany, 1998


Text Box: Academic Experience

Visiting Professor,

Department of Marketing, Rouen Business School, present

Mason School of Business, College of William and Mary, 2009

College of Business & Economics, West Virginia University, 2008

Carlson School of Management, University of Minnesota, 2007


Assistant Professor, Department of Marketing, University of Saint Thomas, 2004 – 2007


Graduate Research Assistant, Department of Marketing, Virginia Tech, 2001 – 2004


Text Box: Research interests

· Relationship Marketing, esp. Relational Governance

· Impact of Marketing Services on Consumer Well-Being

· Social Ties, esp. in relation to Branding

Text Box: Refereed Publications


Dev, C.S., Grzeskowiak, S. and Brown, J.R. (forthcoming), “Managing Brand Partnerships: Using Coercion and Relationship Norms to Manage Opportunism,” Cornell Quarterly.


Sirgy, M. J., Lee, D.-J., Grzeskowiak, S., et al. (forthcoming) “Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-being,” Social Indicators Research.


Chebat, J.S., Sirgy, M.J., and Grzeskowiak, S. (forthcoming) “How can Mall Management Best Capture Mall Image?” Journal of Business Research.


Kenning, P., Grzeskowiak, S., Brock, C. Ahlert, M. (forthcoming) “The Role of Wholesale Brands for Buyer Loyalty: A Transaction Cost Perspective,” Journal of Business & Industrial Marketing (special issue).


Brown, J.R., Grzeskowiak, S. and Dev, C.S. (2009), “The Safeguarding Role of Influence in Marketing Channels: The Moderating Effect of Relational Norms,” Marketing Letters, 20 (2).


Grzeskowiak, S., Al-Khatib, J. A. (2009) "Does Morality explain Opportunism in Marketing Channel Negotiation Practices? The Moderating Role of Trust," International Journal of Retailing and Distribution Management, 37 (2).


Sirgy, M.J., Lee, D.-J., Grzeskowiak, S. et. Al. (2008) “An Extension and Further Validation of a Community-based Consumer Well-Being Measure,” Journal of Macromarketing, 28(3), 243-57.


Grzeskowiak, S. and M. J. Sirgy (2008) “Does Brand Management Influence Consumer Well-Being? Social and Psychological Processes” Applied Research in Quality of Life, 2, 289-304.


Grzeskowiak, S., Kenning, P., and Blut M. (2007) “Performance Implications of Partner versus Market Orientation in Marketing Channels,” Journal of Marketing Channels, 14 (3), 31-50.


Sirgy, J, Grzeskowiak, S., and D. R. Rahtz (2007), “Quality of College Life (QCL) of Students: Developing and Validating a Measure of Well-being,” Social Indicators Research, 80 (2), 343-360.


Grzeskowiak, S., Sirgy, J.M., Lee, D.-J., and Claiborne, C.B. (2006), “Housing Well-Being: Developing and Validating a Measure,” Social Indicators Research, 79 (3) 503-541.


Sirgy, M. J., Grzeskowiak, S., and Su, C. (2005), "Explaining Housing Preference and Choice: The Role of Self-Congruity and Functional Congruity, Journal of Housing and the Built Environment, 20, 329-347.


Grzeskowiak, S., Sirgy, M. J., and Widgery, R. (2003), "Residents' Satisfaction with Community Services: Predictors and Outcomes," Journal of Regional Analysis and Policy, 33 (2), 1-36.





Text Box: Books Edited


Spotts, H. E., Meadow, H. L., and Grzeskowiak, S. (2001), “How to Measure Quality of Life in Diverse Populations: Proceedings of the fourth Conference of the International Society of Quality-of-Life Studies,” Vol. 4, Blacksburg: International Society of Quality-of-Life Studies.

Text Box: Book Chapters


Kenning, P., Brock, C., Grzeskowiak, S. Ahlert, M. (2008) “The Role of Wholesale Brands for Buyer Loyalty: A Transaction Cost Perspective,” in: Impulse fuer die Markenforschung und Markenfuehrung, Gabler Verlag.


Sirgy, M. J. and Grzeskowiak, S. (2004), “A Relationship Quality/Stakeholder Perspective on Corporate Performance,” in: Progress in Economics Research, Vol. 9, Frank Columbus, ed., Science Publishers Inc., Hauppauge, NY.

Text Box: Research under review


Piris, Y and Grzeskowiak, S. (2nd review) “Consumers’ Perception of Variety: the Isolated Effects of Assortment Breadth and Depth,” Journal of Retailing.


Grzeskowiak, S. (1st review) “Serving Heterogeneous Consumption Motives with a Narrow Assortment: The Role of POS Marketing,” International Journal of Retailing and Distribution Management.


Text Box: Selected Research in Progress


Grzeskowiak, S. Brown, J. R. and Dev, C. (in preparation for submission) “Using Relational Norms to Avoid the Pitfalls of Coercive Influence Strategies in Mature Channel Exchange Relationships,” Journal of the Service Research.


Grzeskowiak, S., Sirgy, M. J., Foscht, T., Lichtle, M. C., Plichon, V. and Swoboda, B. (in preparation for submission) “How does Service Satisfaction impact Life Satisfaction – A Service Dominant Logic Perspective” Journal of the Service Research.


Lambe, C. J., Grzeskowiak, S., Brown, J. R., Poppo, L. and Sandvik, K., (under revision for submission) "Information, Emotional Ties, and Perceptions of Relational Norms in Younger and Older Buyer-Supplier Relations: A Conceptual Model and an Exploratory Test of Initial Propositions,” Journal of the Academy of Marketing Science.


Grzeskowiak, S., Sirgy, M. J. and Lee, D.J., (under revision for submission) “Developing Product-Specific Consumer Well-Being (CWB) Measures: Conceptual and Methodological Considerations,” Journal of Marketing Research.